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Stickiness is an important metric tracked by gaming companies.
The Sticky factor is something that they are actively working to improve.
The "Stickiness" of a game is calculated by dividing the amount of
Daily Active Users (DAU) by the Monthly Active Users (MAU). For example, a stickiness
factor of .15 indicates that for each new player that starts playing a game,
there is about a 15% chance that they will turn into a Daily Active User (DAU).
DAU - Daily Active User
This metric refers to the daily amount of "active" users on a site, game or app. In the world of Gaming analytics, DAU is more than just the visitors to a site. DAU refers to visitors that engage in the site by playing a game, commenting or engaging in specific areas of the site. This is an important number to know when determining how many customers are engaging a site on a daily basis. MAU - Monthly Active Users Monthly Active Users indicates how many players are actively engaging the site during the month.
Calculating "Stickiness" of a game indicates how many
players who started to play the game become regular and daily active users. And
theoretically the more often a player is actively playing a game on a site, the
more likely they are to spend money on a game. Hence, the higher the number of
daily and regular users on a gaming site, the higher the revenue
potential.
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Knowing a game's "Stickiness" indicates how well a game
is retaining users. This information can be used to calculate potential revenue
and assist in business intelligence decisions regarding retention, marketing
strategies and more.
Interested in learning more about how you can use Gaming Analytics to drive your business forward?
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